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Rather, begin your AdWords strategies with teams of five to 10 prolonged-tail key phrases -- preferably All those you’ve discovered pretty much as good candidates from the data located in your Google Analytics or Google Webmaster Resources accounts.
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Considering the fact that each individual click fees you money -- and because people attempting to find the query “low-cost Ladies’s sneakers” aren’t more likely to develop into buyers for yourself -- introducing the detrimental key phrase “-cheap” towards your campaign will continue to keep these tire kickers absent.
Should you’re managing AdWords strategies with none mechanism to determine which of your respective paid clicks are converting into prospects, you’re Pretty much absolutely losing revenue on bad good quality site visitors.